If you want your business to show up on the first page of Google, you need to properly backlink to your website. Not sure how to do it? Here are the 3 best techniques to build backlinks.
1. CLAIM EXISTING MENTIONS TO PROPERLY BACKLINK TO YOUR WEBSITE
When thinking about how to properly backlink to your website, you are most likely thinking about getting websites to start mentioning your business. This is an important step, but it shouldn’t be the first one.
You might not be aware of it, but there may be people already mentioning your business without linking back to your website. Some mentions have no link at all, while other ones link to non existent content. This is a perfect situation for you to properly backlink to your website. All you need to do is request they include an updated link to your business’ website.
Claiming existing mentions is one of the best techniques to build backlinks. It may be ineffective if your business is new, but you should get used to doing periodical Google searches to see if anyone is talking about your business.
2. COLLABORATE WITH REPORTERS TO PROPERLY BACKLINK TO YOUR WEBSITE
Startups and small businesses aren’t the only ones trying to get links to their content. While you are trying to properly backlink your website, journalists and bloggers are looking for sources to back their stories.
Help A Reporter Out (HARO) is a free service that connects journalists to sources. Your business could be mentioned as a source for a news report or a blog article, provided you go out of your way to make it happen.
Regardless of the industry you’re in, there are people discussing topics you know about. Those people usually struggle to get the attention of the industry leaders (a.k.a. your competitors), so you can help them out by sharing your experiences, both positive and negative. In exchange, you’ll get a link to your website.
3. PUBLISH BETTER CONTENT TO PROPERLY BACKLINK TO YOUR WEBSITE
If you want to properly backlink to your website, you shouldn’t steer clear of creating your own content. But what is the most effective content for getting links back to your website?
There is no need for your business to reinvent the wheel: go for whatever people are already looking for. Do a Google search for the most important keywords related to your business. Whatever comes up first, make sure you have a better version of it.
Don’t forget to promote (and link to) every person and business you include in your content. Since your article, infographic, podcast or video will be the best piece of content available, these people and businesses will gladly add a link to it in their own websites and share it on social media.
DON’T BE ASHAMED TO OUTREACH IN ORDER TO PROPERLY BACKLINK TO YOUR WEBSITE
The secret behind the best techniques to build backlinks is that you can’t be ashamed to outreach. You need to put yourself out there and write emails, contact on social media or even make some phone calls to get those backlinks. If you get 1 every 100 people you contact to respond and add a link to your website, your business will be on its way to success.
Still not sure how you can properly backlink to your website? We can help! Contact us to get extra tips on how to grow your business.