This was the moment…
The moment everything changed. You know… that moment when everything starts flowing? The challenges disappear and things got REALLY good.
The moment I decided to be super intentional about who I spent my energy on, who my clients were going to be. When I got super clear on who I wanted to work with, spend time with and associate with when I chose a client who I not only wanted to work with but be friends with this is when things got really good. Like really really good.
Let me tell you, I used to work with almost anyone who liked my portfolio enough to give me their trust and their $$ and this was a HUGE problem because a lot of the time, our visions were not perfectly aligned, or they were not the kind of people who I wanted to work with around the clock.
Once I chose a client who I LOVED The work, started not to feel like work, more an exciting task.
Alright so you’re probably wondering, lucy how did you fall in love with your customer? And don’t worry I’m going to show you how I selected my client so that I could fall in love with them.
If you’re wondering what all the hype is about on Tiktok, check out today’s blog to see why it’s important that you don’t overlook TikTok in your marketing strategy, and what you can do to establish your brand on TikTok. This is one App you do not want to ignore!
TikTok is one of the fastest-growing social media platforms in the world, and it’s only been around for three years! It already has a whopping 500 million active users worldwide in just three years. To understand how impressive these numbers are: Instagram took six years to achieve those kinds of numbers, and Facebook took four years.
So what does this mean for the app? It has exceeded the expectations set by Facebook and Instagram, two of the largest social media platforms in the world!
Have you been posting on Instagram but struggle to see a real impact on your revenue?
Trust me: so many people come to me and say, “Lucy, I post multiple times a week and I still haven’t been able to convert anyone into a paying customer on Instagram! Am I just wasting my time? Is there a real use for this platform?”
If this is how you’re feeling right now, I have great news! In today’s blog, I’m going to show you five strategies to get anyone to know, like, and trust you (the 3 key ingredients to get people to do business with you) on social media. Be sure to stick around, because at the end of this blog, I’m giving you my e-book 10 tips to turn followers into customers, which offers a ton of value, and I know you’re going to love it!
But before you get to that e-book, let’s dive into these 5 strategies!
Step 1. Offer Value:
If you’ve read my previous blogs, you know how much I preach about value added marketing. Offering your followers and target audience real value in exchange for nothing will immediately create a feeling of goodwill and trust with them. Helping people with no expectations of anything in return allows you to show off your expertise, gain their trust, and establish your authority.
I’m going to let you in on a secret… you don’t need a huge following to sell your products, services, or anything else on social media. That’s right, I said it.
So many people I speak with come to me saying, “Lucy, I want to launch x but I don’t have a huge following on Instagram or Facebook.”
Look, if you want to find an excuse as to why you can’t be successful, you will. But let’s look at the glass half full for a minute.
If you are willing to put in the work, you can sell out your new course, coaching service, personal training… literally whatever you want! IF you are willing to take the time to establish authority and connections on social media.
A man named Kevin Kelly wrote an article based on the concept of having 1,000 true fans. He stated that you don’t need 10,000 or 100,000 followers to run a successful business– all you need is 1,000 people who will consume all your content, share your message with their friends and family, and purchase anything you release without question! These are the people who will travel to see you speak live, or attend your retreats. If you have 1,000 true fans, and you sold each of them $100 worth of products or services, you would make $100,000 per year. If you sold 1,000 true fans $1000 of your services, you would be a millionaire. So, let that sink in…
In today’s blog, I want to talk with you about the recent updates to Instagram's algorithm. I've had so many people reach out to me and ask, what's going on? Does Instagram hate me? I'm no longer reaching the type of people that I want to, or my organic reach has gone...
How to spend just 30 minutes scheduling out a week’s worth of Instagram content.
I used to hate waking up, scratching my head, feeling stressed out, wondering, What the heck am I going to post today? What am I going to post today for 20 clients? That was extremely, extremely stressful! So, I’ve learned to schedule out my entire week, and my clients’ content one week in advance in just 30 minutes. Let’s be honest, we all have 30 minutes to show up in order to streamline our businesses, to engage with new customers, and to reach new people.
In today’s blog, let’s talk about Instagram removing likes on all accounts, and how this will affect you/ your business. This concept has already rolled out in six countries, and I’m expecting to see it rolled out in additional countries very soon. So what does this mean for brands, influencers, and the everyday person?
Did you know… Influencer Marketing is now a $5-10 billion dollar industry. It's massive, but you may still be scratching your head thinking, “What the heck is an influencer? What's with all the hype, and does it actually work?” An influencer is someone who has created...
If you want your business to show up on the first page of Google, you need to properly backlink to your website. Not sure how to do it? Here are the 3 best techniques to build backlinks.
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There's a lot to learn about Instagram giveaways, and there are a ton of dangers that you need to look out for... Unfortunately, I had to learn the hard way. I hope that in making this blog, I can help you avoid those costly mistakes that I made when I first began...